Question
Why do many department stores seek a markup of about 30% when some discount houses operate on a 20% markup? Identify and explain at least
Why do many department stores seek a markup of about 30% when some discount houses operate on a 20% markup? Identify and explain at least three reasons.
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Markup basically includes the operating expenses retail reductions and profit to be made Therefore markup is the difference between the retail price a...Get Instant Access to Expert-Tailored Solutions
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
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