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Why is the task of cultural adjustment one of the most challenging and important issues that international marketers face?
Why is the task of cultural adjustment one of the most challenging and important issues that international marketers face?
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A message created by the markets for one market might become offensive to another Perception of the people changes from one country to another When marketers create a marketing campaign for a specific ...
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Marketing Channels
Authors: Rosenbloom
8th edition
9781133707578, 324316984, 1133707572, 978-0324316988
