Write a marketing plan, start your comprehensive marketing plan researching Pepsi co, you will research the various elements of the marketing plan as it relates to this company. In unit vii you will provide a comprehensive discussion of the pricing strategies of pepsi co. pricing this section will provide a comprehensive look at the pricing strategies of your organization. Begin with a look at the overall pricing objectives used by your company. This might include profit orientation, sales orientation, or status quo orientation. From there, review the pricing policies and include a look at the flexibility of the pricing structure, prices over the product life cycle, and discounts or allowances.

Competitive advantage does your company has a competitive advantage with respect to pricing? The idea is to discuss whether your company has a competitive advantage with respect to how they price their products? Again, this section should only discuss whether your company has a competitive advantage with respect to price (product, promotion and place are discussed in other sections). Once you have stated your position, remember to include your rationale.