Write a paper about search Engines section, Critical elements must be addressed: a) SEM and SEO: Explain SEM and SEO. What role does SEM play
Write a paper about search Engines section, Critical elements must be addressed:
a) SEM and SEO: Explain SEM and SEO. What role does SEM play in generating traffic to the company’s website? How can SEO improve the company’s position in search engine results?
b) Metrics: Describe SEM metrics. Be sure to include saturation and keyword analysis. Why should SEM metrics be important to the company?
c) Inclusion: Explain paid inclusion and contrast it with SEO. What are some commonly used paid inclusion practices?
d) Recommendation: Which SEO and SEM practices can you recommend to support the company’s goals? Why?
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Search Engines Section Introduction Marketing has significantly evolved over time similarly the language used in marketing has also evolved Marketers are fond of using new words and acronyms and this ...
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Authors: Mowen, Hansen, Heitger
3rd Edition
324660138, 978-0324660135
