Write a report on two companies and their related histories within the same line of business. Pick two competing companies, one of which is successful in their line of business and one who hasn’t been successful in recent years. Identify the role technology played in both companies.

Your comparison must thoroughly examine the entire role that technology has played. This should address the following points for both companies:

•what part of the business do you consider to be the primary technology? (For example in a computer company it may really be the software bundled with the computer that provides the competitive edge or in the pizza business it may really be a novel method of delivery which is th distinguishing innovation that establishes a competitive edge).

•what type of strategy did each company employ? Did they take an offensive role or defensive role? How did their strategy affect the outcome of their success? Was there an impact on the entire industry as a whole? •report on whether each company performed internal innovation and if so, how was this accomplished? if they didn’t use internal innovation – describe their methodology. What was the management’s role in fostering the incorporation of the innovation? Finally, you are expected to provide an analysis of both the strategies, recommendations and a conclusion.