Question
Write the marketing plan for your organization. Use the topic material articles listed below and the textbook to help in completing the task. Address the
Write the marketing plan for your organization. Use the topic material articles listed below and the textbook to help in completing the task.
Address the following:
1. Describe the target market.
2. Identify the size of your potential target market.
3. Include a SWOT analysis (use a two by two table in word).
4. Describe the 4ps of marketing in your organization (product/positioning, pricing, promotion, and placement). If you have a service organization you may consider describing the 4 is (intangibility, inconsistency, inseparability, and inventory).
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Marketing Plan Introduction US Food is not just a simple food brand but a brand offering fast food hot beverages especially coffee and some irresistible confectionery items in Italy it is expected to ...Get Instant Access to Expert-Tailored Solutions
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
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