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Can I get a full summary of the Innovation at 3M Corporation Case Summary including the answers to the questions below: How has 3M's innovation
Can I get a full summary of the Innovation at 3M Corporation Case Summary including the answers to the questions below:
- How has 3M's innovation process evolved since the company was founded?
- Why, if at all, does 3M (known as the "hothouse" of innovation) need to regain its historic closeness to the customer?
- How does the lead user research process both differ from and complement other traditional market research methods?
- Has the medical-surgical team applied the lead user research process successfully? Why or why not?
- What should the medical-surgical lead user team recommend to Dunlop: the three new product concepts or a new business strategy?
- What are the risks to the new lead user process at 3M?
- What are the risks to the medical-surgical business unit?
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