1. Who are the key supply chain members?
   • Describe their roles as responsibilities as they relate to the supply chain.
   • What are their key activities within Product Development and Commercialization in the process/function matrix?
2. How was Product Development and Commercialization applied to this situation?
   • Which functions played a key role in Product Development and Commercialization process of the supply chain?
3. How was Returns Management applied to this situation?
   • If not addressed, how would you implement Returns Management?
   • What strategies would you use in your implementation processes?
4. What recommendations do you have for further implementation of the Supply Chain Management processes within this particular supply chain?

Provide examples and rationale for your findings.