Question
In our classes so far we have discussed international companies like Alibaba which has become globally famous by focusing on its domestic market. Discuss: 1.
In our classes so far we have discussed international companies like Alibaba which has become globally famous by focusing on its domestic market. Discuss:
1. How does the domestic focus helps the firm to achieve this international success
2. What are some of the challenges an international firm may face as it seeks to enter new markets?
3. How can these challenges be overcomed?
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Management
Authors: Warren R. Plunkett, Gemmy S. Allen
10th edition
1111221340, 978-1111221348
