ccording to our text (HBR, 2011), "Every successful company already operates according to an effective business model. By systematically identifying all of its constituent parts, executives can understand how the model fulfills a potent value proposition in a profitable way using certain key resources and key processes" (p . 110).

Review the elements of a successful business model on page 110, and considering the company in which your work (or one you are familiar), can you determine what your company would need to do to create different customer value proposition (CVP) if need be?