Division A of Daisy, Inc. has $5,500,000 in assets. Its yearly fixed costs are $933,500, and the variable costs of its product line are $1.90 per unit. The division's volume is currently 530,000 units. Competitors offer a similar product, at the same quality, to retailers for $4.25 each. Daisy's management team wants to earn a 6% return on investment on the division's assets.

a. What is Division A's target full product cost?

b. Given the division's current costs, will Division A be able to achieve its target profit?

c. Assume Division A has identified ways to cut its variable costs to $1.75 per unit. What is its new target fixed cost? Will this decrease in variable costs allow the division to achieve its target profit?

d. Division A is considering an aggressive advertising campaign strategy to differentiate its product from its competitors. The division does not expect volume to be affected, but it hopes to gain more control over pricing. If Division A has to spend $125,000 next year to advertise and its variable costs continue to be $1.75 per unit, what will its cost-plus price be? Do you think Division A will be able to sell its product at the cost-plus price? Why or why not?