Question
1. As a PR professional, how would you apply the principles of evidence-based practices for research (EBP) to a campaign for your client? Why is
1. As a PR professional, how would you apply the principles of evidence-based practices for research (EBP) to a campaign for your client? Why is this important?
2. How do demographics, psychographics, and personas differ? When is it most appropriate to use each approach?
Please provide references for both
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Essentials of business communication
Authors: Mary Ellen guffey, Dana loewy
8th Edition
1285094085, 9780324588002, 9781305081857, 9781285094083, 324588003, 130508185, 978-1111821227
