Using the strategies and techniques you've learned from our crisis communication case studies, write email to the staff.

The purpose of the email is to:

1. Respectfully caution staff members against frivolous use of work hardware and software, keeping in mind that only a few people caused the current crisis.
2. Announce that all inappropriate emojis have been removed from SeeMoji's library of new emojis.
3. Remind them of what this kind of behavior does to the image of the company.
4. Announce that a quality control manager has been hired to ensure this does not happen in the future.

Format:Use email format (including a subject line).Write in Word and upload the document.

Length: The email should not be more than one page.

SEEMOJI CRISIS FACTS

The following facts are all true. You may choose which facts to include (or not include). You may not, however, contradict any of the facts.

• New animation specialists and designers have been training on new hardware purchased at SeeMoji. They have been putting in long hours, sometimes working until 10 p.m.
• Productivity is high, as is creativity.
• One of our managers recently discovered that while practicing using the new software late one evening, several employees created an unknown number of inappropriate designs and enjoyed a laugh together. Immediately, they deleted the content and decided to call it a night. Because the software is new, they did not realize that they also needed to delete the emojis both in the drawing board function and the library.
• The inappropriate emojis became part of the SeeMoji library and were able to be accessed by customers.
• Our staff has worked all night finding and deleting the inappropriate emojis from the library, so customers should not experience anything that is not acceptable for children.
• William Hanson is a well-respected member of the Detroit-area journalist community.
• Many SeeMoji employees agree with the editorial written by William Hanson and are embarrassed that this has happened at their employer.

Following are several background documents to use for information in writing your email:

SEEMOJI CRISIS TIMELINE

• Mon. 11.23.20: SeeMoji announces new products.
• Wed. 11.25.20: Customers begin signing up for new $1.99 monthly subscription enabling access to entire SeeMoji library of products.
• Thur. 11.26.20: Social media posts start complaining about inappropriate emojis included in the SeeMoji library. People are understandably very upset with SeeMoji making "obscene" graphics available to families with children. Social media is inundated by demands for a boycott of SeeMoji and its products.
• Fri. 11.27.20:An editorial by William Hanson is published in the Detroit Free News.
• Thurs. 11.26.20 through Mon. 11/30.20: Customers start tweeting.

PRESS RELEASE ANNOUNCING NEW ANIMATED EMOJIS

PRESS RELEASE

Troy, MI (November 23, 2020) - SeeMoji announced today that it was releasing 3,000 new emojis.

Customers will be able to choose from 1,000 brand-new animated emojis, 1,000 animated emojis based on current emojis, and 1,000 brand-new non-animated emojis. All of the new emojis will be compatible with Twitter, Snapchat, Instagram, and Facebook. In addition, SeeMoji has added a new subscription model pricing system intended to save customers money.

SeeMoji is a rapidly growing company that designs and develops emojis. It has doubled in size in the past three months, hiring new animated emoji specialists, doubling its office space, and tripling its payroll. The company was founded in 2015 and is headquartered in Troy, Michigan.

DETROIT FREE NEWS EDITORIAL

"What Has Happened at SeeMoji? Has the Company Lost Its Focus?"

By William Hanson

Four days ago, SeeMoji, a major producer of animated and non-animated emojis announced its release of 3,000 new emojis. Customers were happy to sign up for these long-awaited new products only to discover that along with their regular smiley faces and moving figures,an occasional inappropriate or even obscene emoji has been included. Some of these were discovered by children hoping to find emojis to include with notes to friends and grandparents.

No wonder parents are up in arms about these!

In its five years of existence, SeeMoji has had a reputation of being a family-friendly company that could be relied on to provide users of all ages with "safe" images to express their emotions. Now, parents are finding themselves having to explain to kids about the image of Santa "mooning" viewers! And, how do you explain to kids why some emoji figures are wearing almost nothing at all?

Social media posters are calling for a boycott of SeeMoji, and I can't blame them. SeeMoji deserves everything thrown at them over this most recent release of products that should never have been sold without a warning to parents! In fact, they never should have been sold at all.

William Hanson is the local business commentator for the Detroit Free News.

SAMPLING OF TWEETS

313footballmom75

@SeeMoji used to have cute products. Now my kids can't use them. #DoneWithSeeMoji

Tammytammy

@NotFamilyFriendlyUnbelievable how SeeMoji has changed. Keep your emojis. #IAgreeWithWilliamHanson

Frazzledmom032968 My kids used to send emojis to grandmanot anymore! #CleanUpYourAct! #boycottSeeMoji

Footballnotfutbol

Is SeeMoji kidding? The last thing my kids need to see are naked emojis. #boycottSeeMoji

EmoGrunge These are the last SeeMoji products I will ever buy. #wantmymoneybackSeeMoji

EvenSteven57

SeeMoji makes everybody in the tech world look bad. Someone should be fired over this.#fireSeeMoji