Question
The argument about quality versus quantity is endless. Wendy Clark, the CEO of DDB North America, continues the argument by saying consumers are bombarded with
The argument about quality versus quantity is endless. Wendy Clark, the CEO of DDB North America, continues the argument by saying consumers are bombarded with too many ads and that many of those ads lack quality.
In an article for 4A's Smart Brief (via Media Post) titled https://www.mediapost.com/publications/article/278803/ddbs-wendy-clark-challenges-brands-to-make-more.html
Clark is quoted as telling brands, "Stop making more ads, and, instead, start making more 'good' ads." Read the article.
What do you think of Clark's comments? Do you agree or disagree? How do we make fewer ads if we have more clients and more products popping up constantly? Give some examples of what you might see as excessive advertising.
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