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The J . R . Ryland Computer Company is considering a plant expansion that will enable the company to begin production of a new computer
The J R Ryland Computer Company is considering a plant expansion that
will enable the company to begin production of a new computer product.
The companys president must determine whether to make the expansion a
medium or largescale project. An uncertainty is the demand for the new
product, which for planning purposes may be low demand, medium demand,
or high demand. The probability estimates for demand are and
respectively. Letting x indicate the annual profit in $s the firms
planners have developed the following profit forecasts for the medium and
largescale expansion projects.
Mediumscale Largescale
Expansion Profits Expansion Profits
Demand x P x y P y
Low
Medium
High
a Compute the expected value for the profit associated with the two expansion
alternatives. Which decision is preferred for the ob jective of
maximizing the expected profit?
b Compute the variance for the profit associated with the two expansion
alternatives. Which decision is preferred for the objective of minimizing
the risk or uncertainty?
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