This assignment is designed to allow you to demonstrate your knowledge of the roles and responsibilities of leaders in the management and operations of an organization, including the critical roles of decision making, and communication. You will conduct a leadership analysis to apply concepts learned throughout the course and explore aspects of motivation, conflict and change management, and diversity in contemporary organizations.

Choose a publicly traded organization. Research the company's mission, vision, and value statements. write a paper that defines each type of statement and explores how a company's mission, vision, and values guide organizational standards and practices.

Your written assignment should be 1,500 to 2,000 words in length and include the following sections and information:

• Company Overview and History: What is the company's history of existence and background since incorporation? What products and/or services does the company offer?
• Company Mission Statement: What is a mission statement? How does it create a guide for organizational standards and practices within an organization? What is the chosen company's mission statement? Analyze the strength of the statement and provide a recommendation on how the mission statement could be altered or rewritten to strengthen it.
• Company Vision Statement: What is a vision statement? What is chosen company's vision statement? How is the company's vision supported by leaders and employees throughout the company?
• Company Values Statement: What is a values statement? What is the chosen company's values statement? How do the company's values contribute to providing quality consumer goods/services?

Formatting & Sources

Please write your paper in the APA format. As part of your research, you may refer to the course material for supporting evidence, but you must also use at least two credible, outside sources and cite them using APA format as well. Please include a mix of both primary and secondary sources, with at least one source from a scholarly peer-reviewed journal. If you use any Study.com lessons as sources, please also cite them in APA (including the lesson title and instructor's name).

• Primary sources are first-hand accounts such as interviews, advertisements, speeches, company documents, statements, and press releases published by the company in question.
• Secondary sources come from peer-reviewed scholarly journals, such as the Journal of Management. You may use like JSTOR, Google Scholar, and Social Science Research Network to find articles from these journals. Secondary sources may also come from reputable websites with .gov, .edu, or .org in the domain. (Wikipedia is not a reputable source, though the sources listed in Wikipedia articles may be acceptable.)

If you're unsure about how to use APA format for your paper and sources, please see the following lessons:

• What is APA Format? Definition & Style
• How To Format APA Citations