In general (do not reveal your team's specific strategy)(the businees strategy game) , how should you balance your marketing and sales by geography? What factors must you consider? How will you forecast demand? What are some good rules of thumb on how to approach planning how many shoes to make for which geographies?

2. In general (do not reveal your team's specific strategy)(the businees strategy game), how do you balance marketing and sales by channel to maximize market share? what factors must you consider? What are the requirements for Private Label? When can/should you participate in Private Label bidding? When should you not?