b e n c h m a r k s g e n e r a l l y i n v o l v e t i m e s e r i e s a n a l y s i s w h e r e a n o r g a n i z a t i o n s r a t i o s a r e t r a c k e d o v e r a p e r i o d o f t i m e , p e r h a p s f i v e y e a r s o r m o r e , t o i d e n t i f y t r e n d s w h e r e a s b e n c h m a r k i n g c o m p a r e s t h e r a t i o s o f t h e o r g a n i z a t i o n t o e i t h e r t h e i n d u s t r y a v e r a g e o r t h e r a t i o s o f a s p e c i f i c a l l y i d e n t i f i e d c o m p e t i t o r o r g r o u p o f c o m p e t i t o r s b enchmarks generally involve time series analysis where a n organization s ratios are tracked over a period o f time, perhaps five years o r more, t o identify trends whereas bench marking compares the ratios o f the organization t o either the industry average o r the ratios o f a specifically identified competitor o r group o f competitors B Internal external C Periodic fundamental A External internal D Fundamental periodic

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b e n c h m a r k s g e n e r a l l y i n v o l v e t i m e s e r i e s a n a l y s i s w h e r e a n o r g a n i z a t i o n s r a t i o s a r e t r a c k e d o v e r a p e r i o d o f t i m e , p e r h a p s f i v e y e a r s o r m o r e , t o i d e n t i f y t r e n d s   w h e r e a s                                         b e n c h   m a r k i n g c o m p a r e s t h e r a t i o s o f t h e o r g a n i z a t i o n t o e i t h e r t h e i n d u s t r y a v e r a g e o r t h e r a t i o s o f a s p e c i f i c a l l y i d e n t i f i e d c o m p e t i t o r o r g r o u p o f c o m p e t i t o r s                                               b enchmarks generally involve time series analysis where a n organization s ratios are tracked over a period o f time, perhaps five years o r more, t o identify trends  whereas                                         bench   marking compares the ratios o f the organization t o either the industry average o r the ratios o f a specifically identified competitor o r group o f competitors  B   Internal  external C   Periodic  fundamental A   External  internal D   Fundamental  periodic

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