0 Question 33 [I out of 1 points takes place when at least one party to a potential exchange thinks about the means of achieving desired responses from other parties a Question 34 [I out of 1 points Industry boundaries are blurring rapidly as companies identify new opportunities at the intersection of two or more industriesthis is called 0 Question 35 1 out of 1 points Companies that practice both a reactive and proactive marketing orientation are implementing a and are likely to he the most successful 0 Question 36