Question
04 Toyota Recall Crisis -Sudden Unintended Acceleration (Lecturer's case) (https://drive.google.com/file/d/12dhjut9BxRCoa4FJMsCdv-8DDbI2_wsz/view?usp=sharing) Assignment 3: Analyze and evaluate Toyota's activities in response to sudden unintended acceleration accidents of
04 "Toyota Recall Crisis -Sudden Unintended Acceleration" (Lecturer's case)
(https://drive.google.com/file/d/12dhjut9BxRCoa4FJMsCdv-8DDbI2_wsz/view?usp=sharing)
Assignment 3: Analyze and evaluate Toyota's activities in response to "sudden unintended acceleration" accidents of it products. Discuss product quality control and quality assurance when machine and human factor are closely interacted. Is Toyota victim of politics and media favoring U.S. domestic makers? Are there any alternatives for Toyota? Discuss them.
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
