06. The set of buyers that a company decides to service is the A. target market B.mass market C. internal market D. business mix E.marketing mix Q7. If a business has a high market share in a low growth industry, it is referred to as a A question mark B. star C. cash cow D. dog E. none of the above Q8. Which growth strategy seeks to increase sales to the existing market without changing the product? A. market penetration B. market development C. product development D. diversification E. divestment Q9. Cognitive dissonance occurs in which stage of the purchase decision process: A. evaluate alternatives B. purchase C. post-purchase D. info search E. problemeed recognition Q10. A purchaser is likely to engage in an extended purchase decision process in all of the following situations EXCEPT: A. product is inexpensive B. product lasts for a long time c. product involves safety issues for purchaser D. purchaser will spend a lot of money E. friends and family will see purchaser using product