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1 0 - 3 COST OF COMMON EQUITY Pearson Motors has a target capital structure of 3 0 % debt and 7 0 % common

10-3 COST OF COMMON EQUITY Pearson Motors has a target capital structure of 30% debt and 70% common equity, with no preferred stock. The yield to maturity on the company's outstanding bonds is 9%, and its tax rate is 40%. Pearson's CFO estimates that the company's WACC is 10.50%. What is Pearson's cost of common equity?
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