$10)$ Each of the following is an crample of e

typical marketing communications objective

except:

A$)$ increase market share.

B$)$ increase the number of products offered.

e$)$ increase profits.

D$)$ increase return on investment.

$11)$ Each of the following is a method of determining marketing communications budgets except:

A$)$ objective and task.

B$)$ payout planning.

C$)$ sales$-$response analysis.

D$)$ quantitative methods.

$12)$ One of the problems with the percentage of sales budgeting method is:

A$)$ deciding on the percentage level.

B$)$ finding a benchmark figure to use.

C$)$ the budget tends to change in the opposite direction of what may be needed.

D$)$ the competition knows how much the company will spend on advertising.

$13)$ Which type of schedule in allocating marketing communications uses continuous advertising and communications during the year with bursts of higher intensity at specific times?

A$)$ Flighting

B$)$ Continuous

C$)$ Payout:

D$)$ Pulsating