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1 0 points total ) Red Pepper is considering expanding beyond its Grand Forks roots to the south and southeast U . S . In

10 points total) Red Pepper is considering expanding beyond its Grand Forks roots to the south
and southeast U.S. In valuing this expansion, please consider an explicit forecasting period of
three years (2016,2017, and 2018), followed by terminal growth assumptions (2019 and
afterward). Below is the relevant information for the valuation:
You are standing at the beginning of 2016. All cash flows are assumed to occur at the end of
the relevant year e.g.,2016 forecasts are for cash flows assumed to occur at the end of 2016.
Proposal is 50 new stores.
Each store is expected to have sales of $2 million in 2016, with cost of goods sold (COGS)
equal to 70% of these sales. Sales and costs will grow at 10% for the first three years (2016-
2018).
New marketing expenses related to these new stores (aggregated) is $10,000,000 annually for
2016-2018. These costs are expected to be constant from 2016-2018.
Store build-out (capital expenditures) costs $5 million a store, all incurred immediately.
Depreciation will be straight-line for 40 years. (For the purposes of this problem, see below,
you dont have to worry about depreciation in the terminal period.)
Red Peppers tax rate is 35%.
It plans to finance this expansion with a mix of 30% debt and 70% equity.
Its pretax cost of debt is 6%, which is expected to be the case going forward.
Red Peppers beta is 0.7, assuming a 30% debt to equity mix.
Assume a market risk premium of 5%, and a risk-free-rate of 4%.
During 2019 and afterward, assume that free cash flows calculated in 2018 grow perpetually
at 3% per year.
1) For each of years 2016,2017, and 2018, please provide an estimate of expected revenue
for the Red Pepper expansion. (1 point)
Year: 201620172018
Revenue:
2) For each of years 2016,2017, and 2018, please provide an estimate of expected cost-ofgoods-sold for the Red Pepper expansion. (1 point)
Year: 201620172018
COGS:
3) For each of years 2016,2017, and 2018, and using the above information as a starting
point, please provide the necessary adjustments and/or additional information to calculate
estimates of free-cash-flow (FCF).(1 point)
Year: 201620172018
FCF:
4) Using the Capital asset pricing model, please calculate Red Peppers cost of equity
capital. (1 point)
5) Taking into account that Red Pepper will use debt in its capital structure, please calculate
a weighted average cost of capital (WACC) for Red Pepper related to its new store
expansions. (1 point)
6) Taking a-e into account, and using the WACC you calculated in part (e), please value the
Red Pepper expansion. Remember that free cash flows in 2019 are expected to grow at
3% perpetually. (1 point)
7) Would the value of the expansion be higher or lower (circle one for one point) if the riskfree rate increased to 5.5%? How much so (1 point)?
8) Suppose that tax laws changed, which allowed Red Pepper to accelerate its depreciation
from 40 years to 30 years. Answer each of the following T/F statements in this case:
(3 points)
i. T/F (1 point) FCF in 2016 will increase.
ii. T/F (1 point) This will impact net working capital in 2017.
iii. T/F (1 point) The project will become more valuable.

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