$10.$ You are the lead agency working for a motor manufacturer, whose new 'technology$-$enhanced' car $-$ the Mobilo $-$ has an inbuilt computer and telephone system to enable smarter working on the move. However, the Mobilo is not selling as well as expected into the company's core customer segments. Recent research has revealed that the core segments are seeking mobile efficiency as well as enhanced status for being 'early adopters' in this market.

Which of the company's advantages would you use as the core of a campaign to increase uptake?

A$.$ The quality of its research and development function, which has an unrivalled reputation for new ideas in mobile living$/$working

B$.$ The strong relationships the company has with its suppliers, who provide highly$-$reputed technological components

C$.$ The speed of delivery, fulfilling orders faster than any of the competition, to supply early adopters

D$.$ The Mobilo brand name, which has topped industry polls for awareness three years running