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1 - 1 7 Value chain and classification of costs, pharmaceutical company. Pfizer, a pharmaceutical company, incurs the following costs: a . Payment of booth
Value chain and classification of costs, pharmaceutical company. Pfizer, a pharmaceutical company, incurs the following costs:
a Payment of booth registration fee at a medical conference to promote new products to physicians
b Cost of redesigning an insulin syringe to make it less painful
c Cost of a tollfree telephone line used for customer inquiries about drug usage, side effects of drugs, and so on
d Equipment purchased to conduct experiments on drugs yet to be approved by the government
e Sponsorship of a professional golfer
f Labor costs of workers in the packaging area of a production facility
g Bonus paid to a salesperson for exceeding a monthly sales quota
h Cost of FedEx courier service to deliver drugs to hospitals
Classify each of the cost items ah as one of the business functions of the value chain shown in Exhibit page
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