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1 . 1 Jackie has a company that distributes wholesale food and beverages to restaurants and cocktail bars. The restaurant sector is fast growing; a
Jackie has a company that distributes wholesale food and beverages to restaurants and cocktail bars. The restaurant sector is fast growing; a number of Jackie's customers provide premium dining experiences and want to extend that market segment further.
Jackie has frequently heard these customers saying that plans are constantly delayed because it is extremely difficult to find competent craftspeople, such as carpenters, who can manufacture bars and other fittings to precise designs in order to create a luxurious atmosphere.
Jackie chooses to take advantage of this opportunity and start his own carpentry business. Setup costs are low because he was able to find good secondhand equipment, he has carpentry skills and has already found adequate premises.
Which of Porter's Five Forces poses the greatest challenge for Jackie with his new carpentry business?
A Competitive rivalry
B New entrants
C Substitutes
D The power of buyers
Thepowerof suppliers
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