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1 1 point A manufacturer of cola - flavored drinks wants to add packaged fruit juices to its existing product line. The company needs to

11

point

A manufacturer of cola

-

flavored drinks wants to add packaged fruit juices to its existing product line. The company needs to make some decisions regarding packaging and branding of the fruit juices. These decisions would fall under which variable of the marketing mix?

product

place

promotion

price

people

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