1 1 point Categorize the following as pertaining to price-takers or price-setters. Price-Takers Price-Setters 1 No Answers Chosen No Answers Chosen Possible answers Uses Target Costing No brand name Little competition Less unique products More competition More unique products Brand name Uses Cost-Plus Pricing 2 1 point What is the formula for cost-plus pricing? 1 + 2 3 Desired Profit (%* assets) 4. Total Cost (vx +f) 5 Total Revenue (divided by # of units = sales price per unit) 3 DO 1 point What is the formula for target costing? 1 Desired Profit (%* assets) 2 Total Revenue (market price * # units) 3 Target Cost 4 = 5