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1 1 point Which of the following statements is FALSE? Most Internet searches are organic with results based solely on relevant search criteria. Brand affiliation

1

1

point

Which of the following statements is FALSE?

Most Internet searches are organic with results based solely on relevant search criteria.

Brand affiliation can help a hotel property connect with its customers.

Competitive sets can change with new ownership or changes in the environment.

It is usually easier and cheaper to down

-

market a property than to conduct a major overhaul.

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