1. 2. 3. 4. 5. 6. 7. 8. 9. 10. a The specific group of customers that BizCafe aims to serve and attract. An analysis that assesses BizCafe's strengths, weaknesses, opportunities, and threats in the market. Costs that do not change with BizCafe's level of production or sales. Costs that vary in direct proportion to the level of BizCafe's production or sales. The point at which BizCafe's revenue equals its total costs, resulting in neither profit nor loss. A systematic investigation of the market to gather information about potential customers and competitors, The strategy BizCafe uses to determine the price of its products or services. The amount of money BizCafe makes on each sale, calculated as revenue minus costs. A structured plan to promote BizCafe's products or services to the target market. The analysis of BizCafe's financial situation, including the inflow and outflow of cash. Column B a. Target Market b. Market Research c. Pricing Strategy d. Profit Margin: e. Fixed Costs f. Break-even Point g. Variab