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Ad Ranks consider the following factors while assigning a rank to paid search ads: a) Bid amount b) Quality rating c) How many backlinks the landing page has received d) Expected outcome of Extensions Only a Only b a,b and c a,b and d b and c There are 2 advertisers: Advertiser A has placed a bid for $3 for a keyword, and has a quality score of 2. Advertiser B has placed a bid for $2 for the same keyword, and has a quality score of 4. What is each of theirs's Ad rank? Which one will rank higher on Paid Search Listings? Hint: See slides 46 and 47. Advertiser A's AdRank is 6; and advertiser B's AdRank is 8. Advertiser B's paid ad will list higher for the keyword. Advertiser A's AdRank is 6; and advertiser B's AdRank is 8. Advertiser A's paid ad will list higher for the keyword. Advertiser A's AdRank is 8; and advertiser B's AdRank is 6. Advertiser B's paid ad will list higher for the keyword. Advertiser A's AdRank is 8; and advertiser B's AdRank is 6. Advertiser A's paid ad will list higher for the keyword. Bonus Question: If you rank 3rd on paid ads listing for a keyword. The ad that rans below you has an AdRank of 4 , and quality score of 2. Your ad has an AdRank of 6 and a quality score of 2. Your CPC bid was $3. What will you actually pay per click? Hint: See slides 46 and 47. $2.01 $3 $2 $6 $4.01