1 2 3 Ghacem Case Study Analysis (Group) Assignment As a team, you are required to thoroughly analyze the attached case study: Ghacem in Ghana: Marketing cement in a newly competitive environment, and to provide answers to the following questions: 4 1. Assess the market environment for Ghacem, using the information in the case and concepts from your course text (i.e. typology of environmental forces). 2. Assess the strengths and weaknesses of Ghacem's marketing/market position before the introduction of its newest product (42.5R), using the SWOT framework and facts from the case. 3. Use either the Business Portfolio Analysis or Diversification Analysis approach to assess growth opportunities for Ghacem before the introduction of its newest product (42.5R Ghacem Super Strong). 4. Watch this short video Rubric for Ghacem Case Study Analysis Question Criterion (https://www.youtube.com/watch?time_continue=12&v=4KyYCyXMs4g) and then using this information and your analysis of the case, develop a marketing strategy and marketing mix programs for Ghacem's new 42.5R Super Strong Cement. In conducting your analysis, make sure you thoroughly discuss the case and provide answers that most group members agree with. As a guide, study the rubric attached to this assignment, which has the expectations for this assignment. Your team's submission must not be more than ten (8) pages, excluding cover page and references or appendix, when typed in 12 point Times New Roman font and double-spaced. The use of flow charts, tables, figures, and/or diagrams are allowed when used appropriately. The document must have a cover page with title, course name, students' names and signatures, and submission date. It must be double-spaced with a 1-inch margin on all sides. Always proofread. Your report must have all the appropriate citations of others' work in the body of your text and the reference section at the end of your paper. Formatting and citations must follow the APA 7th edition manual. You may find this link as a helpful resource https://owl.english.purdue.edu/owl/resource/560/01/ If you any questions or concerns regarding this assignment, contact me via email. SWOT Analysis Environmenta 1 Analysis Assessment of growth opportunities. Marketing strategy and Plan 30-60 Identified factors under some segments but not others. No cogent explanation given on how factors affect Ghacem's offering. Less than half of the Strengths, Weaknesses, Opportunities, and Threats and found in the case. Explanations not clear. Not clear an approach. No information provided on the components of the approach. No connection between approach and textbook concepts. The marketing plan includes one or two marketing mix elements. Partial or no explanation for strategies presented. No connection between strategies and textbook concepts. 61-85 Partially identified factors under each of the segments - Political (Regulatory), Economic, Socio- Cultural, Technological, and Competition as stated in the case. Partially explains how these factors affect Ghacem's offerings. Identifies more than half of the Strengths, Weaknesses, Opportunities, and Threats and found in the case. Clear explanation provided. Selects an approach. Partially explains the components of the approach. Incomplete application of the approach as required. Partially connects approach to textbook concepts. The marketing plan includes at least 3 of the marketing mix. Strategies for marketing mix presented but partially explained with no specifics. Partial connection between strategies and textbook concepts. 86-100 Fully identified all factors under Political (Regulatory), Economic, Socio-Cultural, Technological, and Competition as stated in the case. Explained how these factors affect Ghacem's offering. Clearly identified all the Strengths, Weaknesses, Opportunities, and Threats as presented in the case with a clear and concise explanation. Clear on the choice of an approach. Explain all the strategic components of the chosen approach. Properly applies the approach as required. Properly connects approach to textbook concepts. The marketing plan includes all four marketing mix. Clear and specific presentation of strategies for each marketing mix as captured in the case and reference material. Strategies properly connected with concepts learned covered in class and in the required text.