1. 2. Describe Business Marketing. What are some things that distinguish the business marketing process from the consumer marketing process? Also, be specific in your discussion of business products and services. Illustrate with a marketing example. How do B2B companies use the Internet (3 major ways)? We have heard a lot about the impact of social media, internet marketing and networking of consumer products and services. Since this chapter deals with business marketing, discuss how B2B companies utilize the internet in their marketing efforts. Provide a marketing example. You can cite social media, content marketing, etc. 3. 4. 5. Define Relationship Marketing. What does it involve? 6. Define Strategic Alliance. 7. How are Relationship Marketing and Strategic Alliances related? Illustrate with a marketing example. Briefly explain the North American Industry Classification System. 8. NAICS) 9. How can NAICS be of value to the B2B marketer? 10. What are the major differences between business and consumer markets? Illustrate with a marketing example the difference between customers shopping at Dillard's versus the relationship between Dillard's and its other channel members? You can discuss any or all members of a palticular "value chain" or "vertical marketing channel." 11. Describe the following characteristies of B2B markets (relative to consumer markets): a. Demand b. Purchase volume c. Distribution channels d. Buying process 12. Define and illustrate each of the below with a marketing example a. Straight rebuy b. Modified rebuy c. New buy