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1 2 just some thoughts? 1. Summarize briefiy what has changed from the previous recent generations of shoppers (i.e. Gen X and Millennials) to the

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1. Summarize briefiy what has changed from the previous recent generations of shoppers (i.e. Gen X and Millennials) to the "new crop of mall rats"? 2. What have retailers in today's "omni-channel" environment done to attract this new generation of shoppers

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