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1 2 . Which of the following statements is true? a ) Brand recognition is the extent to which a brand can be identified by
Which of the following statements is true?
a Brand recognition is the extent to which a brand can be identified by its attributes.
b Brand recall refers to consumers' ability to correctly differentiate the brand from other brands.
c Brand recognition is typically negatively correlated with brand recall.
d Brand recall refers to the extent to which customers are able to recognize a brand from set of competitor
e Brand awareness is a value that expresses the level of recognition of a brand.
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