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1 2 . Which of the following statements is true? a ) Brand recognition is the extent to which a brand can be identified by

12. Which of the following statements is true?
a) Brand recognition is the extent to which a brand can be identified by its attributes.
b) Brand recall refers to consumers' ability to correctly differentiate the brand from other brands.
c) Brand recognition is typically negatively correlated with brand recall.
d) Brand recall refers to the extent to which customers are able to recognize a brand from set of competitor
e) Brand awareness is a value that expresses the level of recognition of a brand.

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