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1 3 . One source of competitive advantage is 'strategic relationships'. If you were running a well - known Advertising Agency, select the ONE option

13. One source of competitive advantage is 'strategic relationships'. If you were running a well-known Advertising Agency, select the ONE option in the list below relating to the agency's relationships that you would consider as offering a sustainable competitive advantage.
A. Client business is built into fixed term contracts of one or two years
B. Extensive selection of testimonials from satisfied customers from a diverse range of industries
C. The only parent company in the agency world whose policy is to invest centrally in building capabilities it then shares across business units
D. An award-winning creative team

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