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1 3 . One source of competitive advantage is 'strategic relationships'. If you were running a well - known Advertising Agency, select the ONE option
One source of competitive advantage is 'strategic relationships'. If you were running a wellknown Advertising Agency, select the ONE option in the list below relating to the agency's relationships that you would consider as offering a sustainable competitive advantage.
A Client business is built into fixed term contracts of one or two years
B Extensive selection of testimonials from satisfied customers from a diverse range of industries
C The only parent company in the agency world whose policy is to invest centrally in building capabilities it then shares across business units
D An awardwinning creative team
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