10-13. PLANNING: ANALYZING THE SITUATION [LO-1]

PIJAC Canada, a not-for-profit organization that supports pet businesses, hosts several conferences each year. The largest of these is the National Pet Industry Trade Show, which showcases the latest trends, technologies, and products related to the pet industry. As an important trade show, it provides an opportunity for companies to present products and services to potential customers and business partners. You work for a growing company that makes dog clothing that incorporates wearable technology. Your manager has asked you to look into whether the company should rent an exhibition booth at the National Pet Industry Trade Show next year. Prepare a work plan for an analytical report that will assess the promotional opportunities and make a recommendation on exhibiting.

Include a statement of purpose, a problem statement for any research you will conduct, a description of what will result from your investigation, the sources and methods of data collection, and a preliminary outline. Visit the PIJAC website at https://pijaccanada.com/events.