1 (3 points) You work at Lexmark, which sells laser printers. Their marketing team has given you estimates for the potential demand for your printers. You believe that there are essentially two market segments Business Users (100 customers) Home Users (300 customers). You currently have two models (same model, just a different code to adjust printing speed). Assume the actual cost of either printer is $400 -Laser Ultra can print 20 pages per minute. Business Users are willing to pay $3,500 for this faster machine while Home Users are willing to pay $1,200. -Laser Normal can print 10 pagers per minute (it is the same printer with a microchip that slows down the printing). Business Users are willing to pay $1,800 for this slower machine while Home Users are willing to pay $900. (a) What are the optimal prices you should charge are: Laser Ultra $ Laser Normal $ An engineer at your firm discovers we can tweak the printers still further and reduce the print speed on the Laser Normal to 5 pages per minute instead of 10 (and now you will only sell printers that print 5 and 20 pages per minute, discontinuing the 10 page per minute version). If you do this, Business Users are now only willing to pay $1,300 for the Laser Normal while Home Users are willing to pay $800. (b) The optimal prices you should charge are: PrinterMax $ PrinterMini $