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1 3 When Burger King comes up with a new drink or sandwich for its restaurants, it often markets it in a dozen or so
When Burger King comes up with a new drink or sandwich for its restaurants, it often markets it in a dozen or so of its outlets before releasing it nationwide. When the company does this, it is engaged in
Multiple Choice
test marketing.
product launch.
product development.
concept testing.
pretesting.
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Essentials of Contemporary Management
Authors: Gareth Jones, Jennifer George
5th edition
978-0077762469, 77762460, 978-0078029349, 78029341, 978-007743947
