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1 . _ _ _ _ _ _ _ _ _ occurs when a seller and customers deal with each other directly rather than through

1._________occurs when a seller and customers deal with each other directly rather than through an intermediary,
such as a wholesaler or retailer.
Select one:
' a. Direct-response marketing
b. Integrated marketing
c. Tiered marketing
d. Leveled marketing
e. Simplified marketing
2. Which IMC tool helps an organization and its publics relate to each other to the benefit of both?
Select one:
a. public relations
b. personal selling
c. advertising
'd. publicity
e. sales promotion
3. Sales promotion is primarily designed to motivate people to act by offering incentives.
Select one:
True
False
4. All the groups of people with which a company or organization interacts such as employees, media, community groups, shareholders, and so forth are known as
Select one:
a. publics
b. audiences
c. shareholders
d. contact points
e. targets
5. What is the focus of most direct marketing communications?
Select one:
a. increasing awareness
b. encourage switching from a competitor's product or service
c. enhancing attitudes
d. gaining acceptance among several stakeholders
e. producing a sale
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