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1 6 - The marketing team of an electronics company directs its sales staff to provide quick and efficient after - sales services to customers.

16 -

The marketing team of an electronics company directs its sales staff to provide quick and efficient after

-

sales services to customers. This will create a good brand image of the company and will help develop long

-

term customer relations. Which of the following Ps of the marketing mix is the marketing team addressing in this scenario?

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