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1 7 ?The content of an actientising message is closely tied to: the coupon redemption rate. the characteristics of the media selected to carry the

17

?The content of an actientising message is closely tied to:

the coupon redemption rate.

the characteristics of the media selected to carry the message.

the opportunity for post

-

testing.

the sales promotion opportunites.

the size of the advertising team.

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