1. (7-11) Discuss the segmentation of the global tea industry. With more tea products and varieties being introduced, do you think the sales growth of the industry will be sustainable? Support your answer by first describing the primary target market including their attributes when buying tea. 2. (7-12) The coffee industry has big brands like Starbucks, Tim Hortons, Nescafe, and Second Cup. How important is branding and positioning for the tea industry? Discuss the cultures of coffee and tea in Vancouver, and the branding of the two industries. 3. (7-13) Do you think the bubble tea segment will continue to grow? What can international brands like Coco and Yi Fang do to strengthen their global positions. Justify your reasons