1.A bank that markets home loans to young married people and financial planning services to retired people.

2.A mobile phone company that targets people who frequently holiday in remote parts of the world.

3.A gourmet cheese company that targets people buying cheese platters for a dinner party or function.

4.Computer software firm that is most interested in households with a high level of software purchases.

5.Prestige car manufacturers who highlight the status associated with owning one of their vehicles.

6.Smart phone manufacturers targeting those consumers who are interested in purchasing their first smart phone in the future

7.A book publisher that specializes in children's books

8.A home-delivered water company advertising in a 'health' magazine

A travel package tour operator targeting retired people who want educational travel