$1)$ A common misconception is that marketing consists only of television commercial and advertising. For a company, however, the ultimate objective of marketing is to:

A$)$ create a loyalty program.

$8)$ drive profits.

C$)$ add value for the customer.

D$)$ retention plan.

$2)$ Successful marketing is focused on customer needs and wants, and

A$)$ generating the required business revenues to maximize profit.

B$)$ developing marketing programs that engage consumers and inspire customer loyalty.

C$)$ offering significant societal benefits in the locations in which a business operates D$)$ gathering feedback about how customer needs and wants are changing over time.

$)$ The unique combination of benefits received by targeted consumers is called a customer: $3$

A$)$ loyalty program.

B$)$ value proposition.

C$)$ convenience.

D$)$ retention plan.

$4)$ The specific group$($s$)$ of existing and potential consumers to which marketers direct their marketing efforts is referred as a:

A$)$ mass market.

B$)$ tangent market.

C$)$ market aggregation.

D$)$ target market.

$5)$ Product design, pricing strategies, and service elements create:

A$)$ a product with added value.

B$)$ sales orientation.

C$)$ a marketing concept.

D$)$ relationship marketing.

$6)$ In the early $1900$s$,$ goods tended to sell, regardless of their quality, because they were in short supply, while c

needs were not a priority. This is true of the stage.

A$)$ production orientation

B$)$ sales

C$)$ marketing concept

D$)$ societal marketing concept