1. A company that is focused on its customers and satisfying their needs is?

1. Product oriented
2. Sales oriented
3. Market oriented
4. All of the above

2. Which of the following marketing management philosophies is focuses its attention and efforts on what the company does best?

1. Production orientation
2. Investment orientation
3. Societal orientation
4. None of the above

3. In the final stage of the consumer decision making process a consumer can experience buyer's remorse. This is best defined by which of the following terms?

a) Selective distortion

b) Customer disvalue

c) Cognitive dissonance

d) Non-aspirational feedback

4. Dr. Oz, or any other major star, can have a powerful influence over individuals. If he endorses or recommends a product or service many customers will seek out and purchase it. Dr. Oz is an example of?

1. Reference group
2. Opinion leader
3. Subculture
4. All of the above

5. When a consumer remembers only information that supports personal beliefs?

1. Selective distortion
2. Selective retention
3. Selective motivation
4. Selective exposure

6. The process of dividing or grouping the market into smaller segments of consumers according to similar characteristics and distinct needs is known as?

1. Profiling
2. Hard work
3. Segmentation
4. Targeting

7. Which of the following is a social factor that influences a firm and how they build relationships with customers?

1. Recession
2. Lifestyles
3. Income levels
4. None of the above

8. The level of ethical development where an individual is childlike, self-centered and selfish and ethics are formed out the fear of being punished?

1. Post-conventional morality
2. Conventional morality
3. Pre-conventional morality
4. All of the above

9. Which of the following impacts on a customers purchasing decision?

1. Cultural and family
2. Age and personality
3. Beliefs and attitudes
4. All of the above

10. A competitive advantage that when a small firm seeks to serve a small segment of the market effectively?

1. Cost competitive advantage
2. Service competitive advantage
3. Niche competitive advantage
4. Small competitive advantage

11. GM uses which targeting strategy in trying to achieve its corporate goals by having different cars and brands to meet the needs of different consumer groups.

1. Undifferentiated targeting
2. Concentrated targeting
3. Multi segment targeting
4. Mass market targeting

12. Which of the following would be considered a cultural influence on a consumer's decision making process?

1. Social class
2. Age
3. Income
4. All of the above

13. A sample that ensures that everyone has an equal chance of being selected is known as?

1. Quota sample
2. Random sample
3. Convenience sample
4. Perfect sample

14. Who created the hierarchy of needs that can be used to understand a person's motivation?

1. Ansoff
2. Maslow
3. Kotler
4. Lamb

15. Segmentation according to the customer's age is segmentation by which of the following methods?

1. Geography
2. Demographics
3. Benefits sought
4. Usage rate

16. A sample that selects anyone that is readily available and easily accessible to the researcher?

1. Quota sample
2. Cluster sample
3. Convenience sample
4. All of the above

17. Which of the following is NOT an example of demographic segmentation?

1. Age
2. Income
3. Gender
4. Personality

18. When a market segment is large enough to warrant a special marketing mix it is said to be?

1. Sustainable
2. Growable
3. Responsive
4. None of the above

19. Which of the following is NOT one of the key characteristics of one to one market

1. Individualized
2. Information intensive
3. Short-term
4. All of the above