1.- A consumer product with unique characteristics or brand identification for which

a significant group of buyers is willing to make a special purchase effort, is called

a ________ product.

a).- consumer

b).- convenience

c).- shopping

d).- specialty

2.- A product bought by final consumers for personal consumption, is called

a ________ product.

a).- consumer

b).- convenience

c).- shopping

d).- specialty

3.- A consumer product that the customer, in the process of selecting and purchasing,

usually compares on such attributes as suitability, quality, price, and style, is

called a ________ product.

a).- consumer

b).- convenience

c).- shopping

d).- specialty

4.- A consumer product that customers usually buy frequently, immediately, and with

minimal comparison and buying effort, is called a ________ product.

a).- consumer

b).- convenience

c).- shopping

d).- specialty

5.- Services cannot be seen, tasted, felt, heard, or smelled before they are bought.

This is the service characteristic of service ________.

a).- variability

b).- inseparability

c).- perishability

d).- intangibility

6.- Setting prices based on competitors strategies, prices, costs, and market

offerings, is called ________ pricing.

a).- consumer

b).- foolish

c).- competition-based

d).- quadratic

7.- Setting a high price for a new product in order to skim maximum revenues layer

by layer from the segments willing to pay the high price, is called __________

pricing.

a).- programmed marketing

b).- market penetration

c).- predatory

d).- market skimming

8.- Setting a below-cost price for a product in order to damage a competitors firm, is

called __________ pricing.

a).- programmed marketing

b).- market penetration

c).- predatory

d).- market skimming

9.- Agreeing with a competitor to both charge a high price for a particular product, is

called price ________ .

a).- competition

b).- fixing

c).- breaking

d).- manipulating

10.- When a manufacturer tells a marketing intermediary exactly what price they must

charge, it is called retail price ________.

a).- variability

b).- maintenance

c).- performance

d).- fixing