1. A. Explain the two classifications of quality dimensions for goods and services. (10 marks) B. Contrast the similarities and differences between the two classifications for services. (5 marks) 2. Discuss the lessons that organizations can learn about customer relationships and customer contact employees from the following experiences: (15 marks) a. In shopping for a cell phone, a customer met a salesperson who introduced herself, asked her name, went through the features that related to her needs, and didn't try to sell her the most expensive phone. b. A woman encountered a salesperson in a home improvement store who commented, "Oh, shopping for your husband?" c. A couple stranded in a restaurant booth with no waiter or silverware made eye contact with a waitress who quickly replied, "Your waiter is late. I can't take your order because this isn't my station." d. While shopping for a TV antenna, a customer asked the difference between various models. The salesperson replied, "Some cost more because they look better." 1. A. Explain the two classifications of quality dimensions for goods and services. (10 marks) B. Contrast the similarities and differences between the two classifications for services. (5 marks) 2. Discuss the lessons that organizations can learn about customer relationships and customer contact employees from the following experiences: (15 marks) a. In shopping for a cell phone, a customer met a salesperson who introduced herself, asked her name, went through the features that related to her needs, and didn't try to sell her the most expensive phone. b. A woman encountered a salesperson in a home improvement store who commented, "Oh, shopping for your husband?" c. A couple stranded in a restaurant booth with no waiter or silverware made eye contact with a waitress who quickly replied, "Your waiter is late. I can't take your order because this isn't my station." d. While shopping for a TV antenna, a customer asked the difference between various models. The salesperson replied, "Some cost more because they look better