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1. a. Give the major tenets of cognitive learning theory b. Outline the theory of classical conditioning and discuss how marketers have used this behavioral

1. a. Give the major tenets of cognitive learning theory

b. Outline the theory of classical conditioning and discuss how marketers have used this behavioral learning approach in their marketing and branding efforts.

c. Instrumental conditioning or reinforcement is another behavioral learning theory. Outline two strategies for Pizza Man Doc to achieve positive reinforcement.

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